Whether you’re updating your view book, your website or your social media, video should be an extension of your content. Video is your opportunity to showcase what can’t always be put into words – the bonds between students and faculty, the warmth of campus in the springtime or the excitement that erupts during co-curriculars.
The most important factor in creating engaging video content is authenticity. The goal of your video content is to tell your school’s mission using real-life examples and imagery. Here are three ways to accomplish engaging video content in 2023:
1. Personalize Messages
Families are watching more and more videos online. In fact, the amount of time spent on the internet watching videos has doubled since 2018. It takes more than a trailer to attract a family to your school. Personalized messages are a great way to stand out from your competitors using video. Build excitement with accepted students by playing to their interests. Welcome each student with personalized messages from key faculty members who lead those interests on campus.
Personalized messages can also be applied to your development efforts this school year. Sending personalized thank you videos to donors will encourage repeated donations in the future.
Key Takeaway: Personalized messages will build trust with families, and give your school a chance to stand out from competitors.
2. Promote Events
There is a limited window of time to gain awareness and promote campus events online. Using video for event promotion will increase engagement during this limited window. Video content on Meta platforms receive up to 3 times more user engagement than photos. Using footage from previous events, collected b-roll or filmed preparation for the upcoming event will provide great visuals to build excitement around the event.
Key Takeaway: Using video to promote events gives your school more exposure during this limited window.
3. Elevated Admissions Materials
Did you know you can incorporate video into your print materials? Using trackable QR codes, you can add video content to your admissions materials. These trackable links will also build a target audience for a continued re-marketing strategy.
Key Takeaway: Video can even be an integral part of printed admissions materials, which will help continue to build an online audience.
Blue Baden is the only marketing and consulting agency specifically designed to help boarding schools reach their potential. Contact Blue Baden today to get started.
